Sheer Elegance No. 27

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Sheer Elegance Celebrates its 27th Year With ‘Fashiontron’

Sheer Elegance Chair: Vanessa Keith, Greensfelder, Hemker & Gale Officer

Co-Chair: Irasa Downing, Edward Jones HR Director

Honorary Chair: Donna Wilkinson, The Wilkinson Group President

Emcees: Debra Bass, St. Louis Post-Dispatch Fashion Editor |Bonita Cornute, KTVI FOX 2 Reporter |Debbie Monterrey, KMOX Total Information AM Co-Host

Insert coin –> Press Play –> Advance to Level 1!

Get ready for Mathews-Dickey production of the Sheer Elegance No.27 Fashion Show. “Fashiontron,” with its video game theme, brings to life virtual reality fun with Britain’s Got Talent and America’s Got Talent marvel, Freelusion, where dance meets 3D video mapping, features “Project Runway” alumni and teaches young women how to succeed at the game of life. Level 1 of this “game” begins at 11 a.m., Saturday, December 12, 2015 at the Chase Park Plaza, 212 N. Kingshighway Blvd., St. Louis, MO 63108. St. Louis Post-Dispatch Fashion Editor Debra Bass and KMOX “Total Information” Co-Host Debbie Monterrey preside over the festivities, and KTVI Fox 2’s Bonita Cornute announces a bevy of door prizes!

Vanessa Keith, a Greensfelder, Hemker & Gale officer, will chair this year’s event with Edward Jones HR Director Irasa Downing as co-chair and The Wilkinson Group President Donna Wilkinson as honorary chair.

That day and beforehand, it’s all about the girls, with 20 high-school aged young women recognized for their academic, extra-curricular and community service achievements and 20 elementary-to-middle school girls taking part in a special thematic presentation. Prior to the show the honorees receive eight weeks of personal development and choreography training leading up to their finale dance. They will be escorted down the runway by community leaders, ranging from the mayor and county executive to the heads of cultural institutions, media personalities and CEOs. Net proceeds support opportunities for young women to enjoy positive educational, leadership and career training experiences, build strong bodies and minds through sports & recreation and encourage them to explore their artistic and cultural aspirations. There are three ways you can help children WIN a successful future.

First, there’s the ad book. Your message will be seen at the event by 1,000 fashion enthusiasts, celebrities, sports personalities and business executives from across the country. Please complete the form and return it along with your camera-ready art and a check payable to Mathews-Dickey by Friday, November 20.

And, of course you’ll want tickets. The stylish affair features the very best of The Lou and around the country, including Carlos Santana and Fergie brand shoes by Caleres footwear, “Project Runway” alumni Michael Drummond, Laura Kathleen, AJ Thouvenot, Shan Keith, Qristyl Frazier and many more. St. Louis Post-Dispatch Fashion Editor Debra Bass and KMOX “Total Information” Co-Host Debbie Monterrey preside over the festivities, and KTVI Fox 2’s Bonita Cornute announces a bevy of door prizes! There will also be entertainment from Ghost Lights a capella group of Washington University and Best Talent Center. Purchasers of Analog tickets ($50 per ticket and $500 for a block 10) attend the Analog Reception at 11 a.m. in the Regency/Khorassan West. Donors at the Digital level gather in the scenic Starlight Roof for the American Family | Centene | Home State Health Plan Digital Reception and awards program recognizing Britt Stender of American Family, Mary Hill of FOX 2 and Roz Reese of the St. Louis Regional Chamber. Digital blocks of 10 are $1,000, $5,000 and $10,000 – donors at each level are listed in the souvenir book. The $5K and $10K levels come with special seating, ad placement and publicity perks, so call if you’re interested for more information. The runway show at noon offers theater-style reserved seating for Digital supporters and first-come, first-served seating for Analog ticket holders in the Khorassan Ballroom. If you cannot attend, we hope you’ll make a 100 percent tax-deductible gift to our cause.

Give a prize. You and your guests can win gift certificates, jewelry, tickets and other prizes. You can also donate a prize promoting your business or favorite establishment by sending it to Mathews-Dickey by November 20.

Thank you for your consideration and/or commitment to supporting youth in the game of life. In the meantime, if you have any questions, please call Ty Howard at 314.679.5232 or Bill Fronczak at 314.679.5228.

December 12 2015


Date: December 12, 2015
Time: 5:00 am - 8:00 am
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