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Sheer Elegance

26th Annual Sheer Elegance Fashion Show

Sheer Elegance Celebrates St. Louis 250th Anniversary with 'Gems St. Louis Style'

The gems of St. Louis are its rich history, unique attractions and wonderful people...including the girls of Mathews-Dickey!  The Sheer Elegance No.26 Fashion Show celebrates the 250th anniversary of St. Louis by depicting these jewels in “Gems St. Louis Style” at 11 a.m., Saturday, Dec. 13 at the magnificent Chase Park Plaza, 212 N. Kingshighway Blvd. The show features exciting entertainment, stellar door prizes, “Project Runway” all-star designers, celebrity escorts, models like international sensation Jennie Runk and 20 outstanding Girls’ Honorees recognized for academics, community service and citizenship. 

The stylish affair features the very best of The Lou and around the country, including Brown Shoe’s Carlos Santana footwear; mens' wear designer Paulie Gibson, Savvie Formal Wear, Shan Oliver Keith, finalist from “Under the Gunn” Season 1; “Project Runway” alumni Michael Drummond, Laura Kathleen, AJ Thouvenot and Qristyl Frazier and many more.  The entertainment will trace this fair city’s history in tributes to the Native American Mound builders, Lucky Lindy’s historic flight, trailblazing dance choreographer Katherine Dunham, down-home St. Louis blues and more.  St. Louis Post-Dispatch Fashion Editor Debra Bass and KMOX “Total Information” Co-Host Debbie Monterrey preside over the festivities, and KTVI FOX 2’s Bonita Cornute announces a bevy of door prizes! 

Most importantly, that day it’s all about the girls, with 20 high-school aged young women recognized for their academic, extra-curricular and community service achievements and 20 elementary-to-middle school girls taking part in a special “Meet Me in St. Louis” thematic presentation.  Prior to the show the honorees receive eight weeks of personal development and choreography training leading up to their finale dance.  They also are escorted down the runway by community leaders, ranging from the mayor and county executive to the heads of cultural institutions, media personalities, CEOs and Actress Anna Maria Horsford.   The 2014 slate of Girls Honorees includes:

Alexia Bailey, 13
Brianna Bailon, 15
Braneisha Cooper, 16
Danielle Daniels, 15
Kira Downing, 13
Whitney Gant, 17
Wangui Gathungu, 17
Sydney Green, 17
MaKayla Harden, 13
Diamond Herron, 17
Deja Jackson, 18
Quiana Jefferson, 17
Oraiah Johnson, 17
Monay Phillips, 17
Dominique Prothro, 15
Taia Rucker, 17
Pareece Sanders, 17
Alyssiah Santano, 13
McKenzie Spain, 14
Chassity Williams, 14

Likewise, the event’s net proceeds support opportunities for young women to enjoy positive educational, leadership and career training experiences; build strong bodies and minds in sports & recreation and encourage them to explore their artistic and cultural aspirations. 

Under the leadership of event chair Forest ReLeaf of Missouri Executive Director Donna Coble and co-chair Greensfelder, Hemker & Gale Officer Vanessa Keith, a $140,000 fund-raising goal has been established.

The prestigious Sheer Elegance Award is presented by Blueberry Hill Owner Joe Edwards for his outstanding civic leadership in St. Louis and to Allsup Vice President Phakisha Horne, a long-time committee volunteer and perennial top ticket seller.

Purchasers of Sapphire tickets ($50 per ticket and $500 for a block 10) attend the Sapphire Reception at 11 a.m. in the Regency/Khorassan West.  Donors at the Diamond level gather in the scenic Starlight Roof for the American Family | Centene | Home State Health Plan Diamond Reception and awards program.  The runway show at noon offers theater-style reserved seating for Diamond supporters and first-come, first-served seating for Sapphire ticket holders in the Khorassan Ballroom.  If you cannot attend we hope you’ll make a 100 percent tax-deductible gift to our cause.

Messages will be seen at the event by 1,000 fashion enthusiasts, celebrities, sports personalities and business executives from across the country.  The booklet also will be presented to families and well wishers who stop by for informational tours during the course of the year!  Here are our rates: Diamond Full Page Center Section — $500; Full Inside Page — $400; Half-Page — $250; Quarter Page — $125; and Eighth Page — $100.

For more information call Bill Fronczak at 314.679.5228 or e-mail You can click here to DONATE NOW.


Download the Sheer Elegance Flyer or the Ticket/Advertising Reservation Form.


Mathews-Dickey Boys' & Girls' Club is a nonprofit 501 (c) (3) United Way member agency that annually provides educational, athletic and cultural enrichment programs to more than 40,000 young people from throughout the St. Louis metropolitan area. Since 1960 the Club has taught youth respect, restraint and responsibility so that they may obtain credibility, integrity and accountability. For more information, call Bill Fronczak at (314) 382-5952, ext. 228.