The Xclusive and Youth Ambassador PSAs Premiere on the Big Screen

The Xclusive and Youth Ambassador PSAs Premiere on the Big Screen

Last night the Mathews-Dickey Youth Ambassadors celebrated the unveiling of two (out of four) of their PSA’s during the organization’s debut of MDTV’s pilot of the Xclusive at a family movie night at the Chase Park Plaza Cinema. These PSA’s are social media campaigns for change addressing various subjects. Following the pilot was a private pre-screening of the film Marshall, the story of Thurgood Marshall which explains how he became the first black Supreme Court Justice.

This event was brought in partnership with the Teen Pregnancy & Prevention Partnership, Grand Center Art Academy and Girls Inc.

Youth Ambassadors

Our youth ambassadors serve as change agents by identifying critical issues in their communities that need attention. Our base goal for this program is to teach the youth about what it takes to influence legislation, how to create a marketing campaign and give them further insights into the political process.


In 2015, the Mathews-Dickey Boys’ & Girls’ Club’s Youth Ambassadors for Education were formed as a teen advocacy group for the “It’s Better to Educate than to Incarcerate” campaign. The journey began with a four-hour workshop where the 20 teens met with community stakeholders, law enforcement officials and social service providers to learn more about the causes and consequences of youth incarceration. They spent 10 hours over four weeks with facilitator Rebeccah Bennett of Emerging Wisdom exploring the issues that often get their peers sidetracked, prioritized these issues with a focus on their top 10, and recommended key messages and actions in a white paper. At a rally for the youth and by the youth, the Ambassadors presented their issues/interventions in a Community Conversation with an audience of close to 100 lawyers, educators, elected officials and community leaders.

The year 2016 marked Phase II of the Ambassadors for Education, including a mix of returning and new ambassadors who pushed forward the work done in Phase I. Rebeccah Bennett returned as the facilitator to help the youth use both their analytical and creative minds to create an advocacy/marketing campaign that included shooting a video on four of the identified issues. The Ambassadors took the next step from the call-to-action to taking action and organize the community via interaction with elected officials and creative use of social media for their #20Reach20 campaign.

A new group of ambassadors convened in 2017 to identify critical issues in their community pertaining to health. Through facilitated sessions with Bennett, this group identified 10 issues and drew correlations between their lists and the Ambassadors for Education. The three issues that were common between both groups were teen pregnancy, access to nutritious foods and peer pressure/ bullying. The youth then researched current policies regarding these topics and took a trip to Jefferson City to meet with officials who proposed the bills and share their thoughts. The youth created videos to educate their peers on the importance of these issues, which were presented on October 12, 2017.


MDTV presents: the Xclusive

The Xclusive Concept

MDTV presents The Xclusive is a television show for and by the youth of Mathews-Dickey. Students write, produce, interview and star in this new show which features fashion, news, trends, food, music and other topics of interest to teens. The Xclusive was created by Diamond Gladney, club alumni who also directs, produces, directs and occasionally appears on the show.

The MDTV program is open to youth ages 5 – 18 and is currently accepting applications to join.

Pilot Episode

The pilot was filmed and edited by BLocal Media and features the organization’s President & CEO Wendell Covington Jr, several members, alumni and area entrepreneurs. The episode is brought to you by  Girls Inc., who are partners on the Healthy Babies, Children & Families infant mortality reduction grant. Heard in the beginning of the episode is “The Xclusive”,  the show’s theme song written and performed by Kyd Young with music by Torrion Parker.

Your Hosts:

  • Wendell Covington Jr.
  • Diamond Gladney
  • Aurora Green
  • Julisa Powell
  • Riana McDonald
  • Mekhila Sanders
  • Kyd Young

Segments include:

The Jumpoff: meeting the episode’s hosts

The 360: round table discussion on materialism and conspicuous consumption

Foodtastic: cooking with Rose Mathis, youth inventor of Savage Seasoning which makes spices without sodium

In the Game: spotlighting one of the Lady Cardinals, Mathews-Dickey’s softball team and winners of the 2017 MLB RBI World Series

Alumni to Alumni: interview with alumni Khalia Collier, owner of women’s professional basketball team St. Louis Surge

Kid’s Commentary: youth shares the importance of proper Pet Care