“This Is Us” Star Sterling K. Brown Makes Donation to Mathews-Dickey
Donation Sparked by Explore St. Louis “In the Know” Campaign
“I chose Mathews-Dickey because of the many deposits the club has made into my family over the years. It means a lot to me to follow in my grandfather’s footsteps by donating to this club, one that has done so much for my family and St. Louis youth.”
MDBGC Receives Large Donation From Emmy Award Winning St. Louis Native
Who Is Sterling K. Brown?
The Mary Institute and Saint Louis Country Day School (MICDS) alum believes that, “People overlook St. Louis, but we’ve got great food, good music, and quality people who come from this place. I couldn’t be prouder to call St. Louis home.”
There’s much people don’t know about Emmy Award winning actor and star of NBC’s “This is Us,” Sterling K. Brown. Better known to the world as
Or as Explore St. Louis’s Chief Marketing Officer, Brian Hall, puts it, “Sterling is the perfect person to help us tell St. Louis’ story through In the Know…He represents everything good about our city – he’s kind, charming, hard working, witty, fun, and much more.”
Why Mathews-Dickey Holds A Special Place In His Heart
Brown’s connection to MDBGC dates back decades, starting with The late Arris Banks, Sr. (his grandfather), was a club donor in its early days. Brown himself tutored at Mathews-Dickey and his cousin played football.
In exchange for his participation in the spots, Brown requested a donation be made in his name to the Mathews-Dickey Boys’ & Girls’ Club. The donation will help fund the club’s Blue Chip Scholar-Athletic Initiative.
Watch the first two spots here.
About Explore St. Louis & In The Know
Created in partnership with local marketing agency H&L Partners, In the Know is the newest Explore St. Louis campaign to promote the city as a top travel destination. The campaign is a series of TV spots that feature Emmy Award winning actor that sets out to highlight St. Louis’ lesser-known aspects that make the city special. Brown’s playful personality shines through in each piece as he shares what he loves about the city he calls home – St. Louis, MO.
Explore St. Louis is the driving force behind St. Louis’ $5 billion convention and tourism industry, the official destination marketing organization of St. Louis City and County and operator of the America’s